Facebook pushes Amber Alerts to News Feed to help recover missing children


For better or worse, Facebook is already a place where information spreads like wildfire. Now the company is using the nature of its network for good by partnering with the National Center for Missing and Exploited Children to .

Facebook will push Amber Alerts to you on the web and in-app with photos and details about missing children in your area. It’s a more fully realized version of the location-based alerts already pushed to your smartphone, which include names but no photos or additional information.

Facebook won’t send you push notifications about missing children, but the alert will appear in your News Feed and give you an option to share it on your own Timeline. Each alert has the chance to go viral, which could lead to faster recovery of kids who have disappeared. Facebook doesn’t determine the location targeting for each alert —those parameters are set by law enforcement.

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