TeradataVoice: How P&G Uses Data To Improve Customers' Lives


For Procter & Gamble (P&G), everyday business is all about touching and improving lives, and providing value with its products. To enable fulfillment of these aspirations, the 175-year-old consumer packaged goods company created a new “home” for all its consumer data. With 1, Consumer Place, turnaround time on insights has [...]

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