Cadillac Dealers Unhappily Jump Aboard Project Pinnacle

The Truth About Cars

A large-scale culling of Cadillac dealers won’t come to pass, but that doesn’t mean franchise owners are giddy about joining the automaker’s controversial Project Pinnacle. An overwhelming majority of the brand’s 925 U.S. dealers have opted to sign on to the program, ignoring company president Johan de Nysschen’s last-minute buyout offer to 400 low-volume locations. […]

The post Cadillac Dealers Unhappily Jump Aboard Project Pinnacle appeared first on The Truth About Cars.

view The Truth About Cars