Buy McDonald's, Sell Netflix, Analysts Say; Google Gets 1000 Price Target

Wall Street analysts initiated coverage of McDonald's (MCD) with a buy rating and Netflix (NFLX) with a sell rating. They also gave price target hikes to Google-parent Alphabet (GOOGL), Charter Communications (CHTR) and Ulta Beauty (ULTA).

McDonald's Ready To Eat

Telsey Advisory Group resumed coverage of fast-food restaurant chain McDonald's with an outperform rating, the equivalent of a buy rating. It set a price target of 130 on the stock.

McDonald's stock was up a fraction, near 114, in premarket trading on the stock market today. It hit a record high of 131.96 on May 10.

The Oak Brook, Ill.-based company is scheduled to report its third-quarter earnings on Oct. 21.

Turning Off Netflix

Deutsche Bank initiated coverage of internet television network Netflix with a sell rating and a price target of 90.

Netflix stock was down over 1%, near 103, in premarket trading on Monday. Netflix shares hit a record high of 133.27 on Dec. 7.

The Los Gatos, Calif.-based company is facing concerns about slowing subscriber growth, ballooning content costs and increased competition in the subscription video-on-demand market. It is set to report third-quarter results on Oct. 17.

Google Seen Going To 1000

Axiom Capital reiterated its buy rating on Alphabet and raised its price target to 1000 from 990.

Shares of the internet search giant were up a fraction, near 803, in premarket trading on Monday.

Alphabet stock has been working on a flat base for 29 days. It reached a record high of 819.06 on Sept. 22.

Alphabet is slated to report third-quarter earnings on Oct. 27.

Charter Gets PT Hike

Telsey also reiterated its outperform rating on Charter Communications and raised its price target on the stock to 302 from 246.

The nation's second largest cable TV company saw its shares hit a record high of 279.95 on Sept. 6. The stock ended last week at 266.97.

Stamford, Conn.-based Charter is scheduled to report third-quarter earnings on Nov. 3.

Ulta Beauty Looking Prettier

Investment bank Stifel on Monday raised its price target on Ulta Beauty to 277 from 260, but maintained a hold rating on the stock.

Ulta stock closed Friday at 239.07. But that's well below its all-time high of 278.63, reached on Aug. 24.

The Bolingbrook, Ill.-based beauty products retailer is holding an analyst and investor day on Thursday.