21st Century competitive advantage: It’s all about the experience, and it better be personal

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What does it mean to have the best price for your product when the differences are negligible? Location is no longer important; you can ship almost any product to every corner of the world. Your competitors are marketing, advertising and networking right alongside you. So the million-dollar question is… what makes you different? Everything is personal The way I see it, there is one thing that makes Amazon, Netflix and Facebook strong – they know me better than some of my friends, and I bet you as well. They win me over by giving me exactly what I need. By…

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