Women's Workwear Brand Argent, Now Selling At A WeWork Near You

Women's Workwear Brand Argent, Now Selling At A WeWork Near You

Fast Company

E-commerce's common quandary is how to let consumers touch and try the goods. Here's how Argent is bridging the divide in an organic way.

E-commerce's common quandary is how to let consumers touch and try the goods. Here's how Argent is bridging the divide in an organic way.

When women's workwear brand Argent launched in June, its premise was simple: "Dressing for work doesn't have to be a mindf*ck." Unlike many brands on the market, Argent has a sassy, irreverent sensibility and is calibrated to speak to strong women who want outfits that will allow them to be taken seriously in the workplace. As such, it promised to make functional clothes for the professional woman, such as blazers with mesh cell phone pockets to peek at messages without actually taking out the device.

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