What should a GE company do when faced with a rebrand? Enlist Alec Baldwin who played a fictional executive and that very same company, of course.
Formerly GE Money, Latitude Financial Services have launched a new campaign, urging Australians to "do better-er" and the behest of 30 Rock's Jack Donaghy himself.
The ad is the first of a series of three (watch the rest here) featuring Baldwin urging Australians to engage with the finance company to smarten up their lives, wallets, and pub lunch choices.
Thanks Jack! Hopefully the real-life board of directors are more than a collection of unemployable family members and hunting dogs .