Article: Does Your Sales Team Have Relevant Content at Their Fingertips?

eMarketer

Well-produced and -managed marketing content sets up awareness, creates demand and enables sales. According to September research, more than half of business-to-business (B2B) decision-makers said their sales enablement strategy can be improved upon by serving hyperrelevant content at the right time—and by making it easier to find.

посмотреть на eMarketer