Using Benjamin Franklin's behavioral economics maxim in magic

Using Benjamin Franklin's behavioral economics maxim in magic

Boing Boing

When Benjamin Franklin wanted someone to like him, he'd ask that person to do him a favor, because he noticed that people who'd done him a nice turn would rationalize this by assuming that they'd done so because they liked him, and so they'd continue to do him other favors in the future based on that affection. (more…)

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