The Surprising Skill Differences Between Customer-Centric And Traditional Marketers

The Surprising Skill Differences Between Customer-Centric And Traditional Marketers

Forbes

Korn Ferry, the global, leading organizational and people advisory firm, recently completed a study where they evaluated the skill differences between what they call customer-centric and traditional marketing leaders. To better understand the results, I talked with James Patteson, Head of Strategy, Analytics and Knowledge Management for the Global Marketing Center of Expertise, and Caren Fleit, Senior Client Partner and Leader, Global Marketing Center of Expertise.

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