A Sustainable Fashion Diary for London Fashion Week - Day Four

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Day four of my sustainable fashion diary for London Fashion Week, and I opted for the ASOS Eco Edit. One of the charges, fairly or unfairly, levelled against sustainable fashion is that ethical fashion is either too hard to find, not design-led or too expensive - the infamous 'not everyone can afford to buy Stella McCartney' line, is one that we all know too well.

Today I am wearing a black ASOS #EcoEdit modal jumpsuit - biodegradable, modal is produced from renewable cellulosic plants such as beech trees, pitranne trees, and bamboo. Made by combining the raw material with a manufacturing process to transform the plant pulp to fiber, modal is wear resistant and can be machine washed and tumble dried without shrinking or getting pulled out of shape too. I styled it with an Okapi bag, named after the African antelope, as a brand Okapi is proud of its South African roots and works hard to stay 100% traceable and ethical. This particular beaded style is a new one by @okapibags, the shoes are by @publicdesire. Now as for this gorgeous 'Calla' coat? It's from a brand called @MERCIMELondon, a distinctively chic British brand creating simple, beautiful statements - post to come about them shortly. Biodegradable, modal is produced from renewable cellulosic plants such as beech trees, pine trees, and bamboo. Meanwhile check out day 2 of my sustainable style for London Fashion Week live on @HuffingtonPost now featuring @Gyunel_Official and more - link in bio. _______________________________________________________ #OkapiBag #Okapi #Ethical #PublicDesire #PDBae #EcoEdit #AsosEcoEdit #MERCIMELONDON #Luxe #EcoEdit #MadeInBritain @asos @asosecodit #LondonFashionWeek ##SS17 #SpringSummer2017 #FashionDiaries #FashionBlog #FashionGram #Creative #BritishFashionCouncil @londonfashionweek @BritishFashionCouncil @lfwthedaily #LFW #IndependentBrand #SustainableFashion #CuratedStyle #InSamatasOwn #SouthAfrica

A photo posted by Life & Style of SAMATA (@iam_samata) on


Well, take a look at the ASOS Eco Edit, formerly known as 'The Green Room' - it features clothing, accessories and beauty buys, sourced from across the globe for the eco-minded shopped - all approaching sustainable fashion from a different angle - some pro-planet, some pro-people and quite a few both. The range features brands who are running the gamut of conscious choices - from working to preserve craftsmanship and artisanal skills, handcrafting or recycling jewellery and upcycling vintage. The range is accessible, affordable and simply, quite impressive. It is also easy to find and I love that the Eco Edit can be found mixed in amongst the other products on asos.com, not only in its' own dedicated space. My ASOS Eco Edit jumpsuit was made from a biodegradable fabric called modal which is produced from renewable cellulosic plants such as beech trees, pine trees, and bamboo. Made by combining the raw material with a manufacturing process to transform the plant pulp to fiber, modal is wear resistant and can be machine washed and tumble dried without shrinking or getting pulled out of shape too.

My bag is from Okapi - a brand named after the African antelope and founded by South African painter Hanneli Rupert nine years ago and continues to be known for creating a locally produced range of products combining exceptional quality and craftsmanship. Okapi are the real deal - working with the original Ostrich farming families from Oudtshoorn, co-operatively run tanneries, in addition to veterinarians, conversationists and artisanal metal workers for their hardware.


In the evening I changed into Taka Naka, you can read up on why this brand made it into my style edit here.


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