Data analysis shows what you suspected all along: Amazon ratings are bullshit


After analyzing over 18 million reviews, independent analysis confirmed that Amazon ratings are heavily influenced by incentivized reviews. Incentivized reviews, in this case, means a discounted (or free) product received in exchange for an Amazon review. Sellers incentives for reviews aren’t necessarily asking for positive reviews, but in general, they aren’t handing out products that they suspect you’ll hate. By law, these incentivized reviews must also be disclosed to the public in an effort to avoid dishonest sales practices. Review Meta offers a free online tool that gives a detailed report of any product on Amazon and offers an honest review after stripping…

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