Hairy noses drive home an important message on China's air pollution
Imagine wearing a different kind of facial hair in the future.
This PSA from WildAid depicts a dystopic China where people have adapted to grow out their nose hair, to compensate for the heavy pollution they breathe.
China's air, especially in northern parts, is perennially shrouded in choking smog. The World Health Organization failed every one of its 366 cities for air quality recently, and a WildAid survey found that over 90% of Chinese are concerned about air pollution.