Vice Sports Uses YouTube's 360-Degree Virtual Reality for New Series

Vice Sports Uses YouTube's 360-Degree Virtual Reality for New Series

Adweek

Ever wonder what it's like to jump and flip around the desert of Utah's Goblin Valley Skate Park? A new series from Vice Sports will let you experience that, without the threat of injury.

Vice Sports has teamed up with lead sponsor Reebok for The Moment, which will spotlight athletes and give viewers a first-hand experience of extreme sports. The Moment utilizes YouTube's 360-degree virtual reality functionality, a technology that has launched today with Parkour athlete and stuntman Ronnie Shalvis as he performs, jumps and flips throughout the desert of Utah's Goblin Valley State Park. The 360-degree VR kicks in around the four-minute mark of the six-minute video. Each episode can be watched either in standard definition or using a 360-degree view on the YouTube player.

Future episodes will feature professional dunker Sir Isaac White, MMA star Paige VanZant and champion rock climber Sierra-Blair Coyle.

The Moment is the latest in a busy summer for Vice Sports, which debuted documentaries on the rock climbing scene in Lebanon and followed top NBA draft pick Karl-Anthony Towns in the days leading up to June's NBA Draft. Vice Sports also brought on Reggie Love – former body man to President Obama – as an editor at large and hired The New Yorker's Caitlin Kelly to be managing editor.

And this all comes as the editorial staff at Vice voted last week to unionize, joining the Writers Guild of America, East.



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