Your skin is a pasty shade of winter white and you’re planning a sunny, sandy vacation for Spring Break. Hit the tanning salon for that all-important base coat? Go ahead, it’s your funeral.
Mollie’s Fund, a nonprofit cancer awareness foundation, and ad agency FCB’s health-minded division, Area 23, are launching what they’ve called “a tanning intervention” aimed at millennials and 30-somethings who bake themselves on tanning beds despite knowing the risks involved.
The campaign, dubbed “Free Killer Tan,” revolves around mock funerals for would-be tanners, complete with fake mourners, depressing organ music and customized RIP banners. It’s done Punk’d-style, with unsuspecting participants’ surprised and horrified reactions captured on video for the public service announcement.