Twitter launches new advertising tool for small businesses

Twitter launches new advertising tool for small businesses

Mashable

Twitter is making it easier than ever for small businesses to advertise on its platform.

The company introduced quick promote Wednesday, a new advertising feature that allows businesses to promote tweets directly from their analytics dashboard.

Promoted tweets, which are normal tweets advertisers pay Twitter to share with a broader audience, have been around for some time but quick promote is meant to make the process simpler to encourage small companies to pay for the advertising service

"Promoting a Tweet takes just a few clicks and your Tweet will automatically be targeted to users who have interests similar to your followers — the audience that is most likely to be interested in your message." Twitter's Buster Benson writes on Twitter's

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