Under Armour Just Bought 100 Million Users Worth of Fitness Data

Under Armour Just Bought 100 Million Users Worth of Fitness Data

Gizmodo

If you track your fitness on your smartphone—and are serious about results—chances are pretty decent you've tried MyFitnessPal, MapMyFitness or Endomondo. Guess what? All three of them belong to sportswear company Under Armour as of right now.

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