Under Armour buys MyFitnessPal for $475 million

Under Armour buys MyFitnessPal for $475 million

Mashable

Under Armour is doing some heavy lifting to be a key player in the fitness space both online and offline.

The sports apparel company has agreed to buy MyFitnessPal, a popular diet-tracking app, for $475 million. Under Armour announced the MyFitnessPal acquisition, as well as the comparatively smaller $85 million purchase of running app Endomondo, alongside its quarterly earnings report Tuesday afternoon.

"Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles," Kevin Plank, chairman and CEO of Under Armour, said in a statement.

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