How Amazon tricks you into thinking it always has the lowest prices
The study of Amazon’s pricing uncovered some interesting tactics. First, Amazon doesn’t have the lowest prices across the board, which may not surprise industry insiders but might surprise Amazon shoppers.
Instead, according to Boomerang’s analysis, Amazon identifies the most popular products on its site and consistently prices them under the competition.
A good reminder to not assume Amazon has the best prices and to always shop around.