As Google gets ready to ship the Lego-like Project Ara smartphone later this year, the company wants to ensure relevant hardware is available to coincide with the device’s release.
This week Google shared details about a Project Ara store through which users will be able to buy snap-on hardware blocks for the customizable smartphone. Google is relying on outside hardware developers to make Project Ara parts like antennas, cameras, sensors, screens and batteries, which will be sold through the store.
Google has taken inspiration from Lego, toy bricks known to kids all over the world. Google will sell a basic smartphone frame, and users can then add or remove features by simply snapping on or swapping hardware blocks on the device’s frame.