UK-based Ad Startup Admedo Acquires New York’s Dispop To Expand In US


UK-based Admedo has acquired Dispop, an online display advertising and retargeting specialist in New York. Terms were not disclosed. The move means Admedo can expand its business the US, which enables advertisers and agencies to manage their ‘programmatic advertising’ in-house instead of using third parties. Programmatic advertising is on something of a role, and is said to be…

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