Gone are the days when workout wear was relegated to sad old gym bags and ratty T-shirts. Today’s approach to athletic apparel is chic, modern, and investment-worthy—just recall how Chanel and Christian Dior placed sneakers on the runway alongside their frothy and fanciful creations during their couture presentations in July. “My Pilates leggings and zipper sports bras feel better, look better, and gosh, the cleavage!” says cult favorite swimwear turned sportswear designer Lisa Marie Fernandez. “I found that luxurious activewear is just as important as my Céline bag.”
Other beloved fashion brands—We Are Handsome, Cynthia Rowley, H&M, and Joe Fresh—are following suit, hitting the weights and increasing their sports stock. Joining them are freshmen Full Court, Heroine Sport, Laain, and Live the Process whose eye-catching designs are giving reason to warm-up on sites and stores Net-a-Sporter, Mode Sportif and Bandier. If fresh new gear can’t get you into the gym, then we don’t know what will.