How soccer star Francesco Totti's famous selfie came to be

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When AS Roma soccer icon Francesco Totti generated worldwide headlines after celebrating a crucial goal against rival Lazio on by grabbing a nearby iPhone and snapping a selfie from the pitch, it wasn't just a spontaneous moment that happened to become a minor sporting sensation

Rather, the moment was the result of a spectacular score, a 38-year-old star eager to embrace digital media and a new owner's overall push to bring a storied Italian soccer club into the modern era

Totti had come up with the idea for a special celebration should he score a goal in the city derby against local Serie A rival Lazio, according to Sean Foley, who runs the club's digital and social initiatives. From there, the plan was simple: Plant an

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