How soccer star Francesco Totti's famous selfie came to be

How soccer star Francesco Totti's famous selfie came to be

Mashable

When AS Roma soccer icon Francesco Totti generated worldwide headlines after celebrating a crucial goal against rival Lazio on by grabbing a nearby iPhone and snapping a selfie from the pitch, it wasn't just a spontaneous moment that happened to become a minor sporting sensation

Rather, the moment was the result of a spectacular score, a 38-year-old star eager to embrace digital media and a new owner's overall push to bring a storied Italian soccer club into the modern era

Totti had come up with the idea for a special celebration should he score a goal in the city derby against local Serie A rival Lazio, according to Sean Foley, who runs the club's digital and social initiatives. From there, the plan was simple: Plant an

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