There are a lot of Uber-likes in the startup world. There are startups competing to be the Uber for food, Uber for alcohol, Uber for parking, Uber for valet-ing your car, and many, many more. Most of those will never see the light of day.
One of the central features that makes Uber successful is the elimination of payment handling. You use an app to call a car, then just sit back and enjoy the ride. The linked article is about some Uber-likes for the restaurant industry.
One in particular, Reserve, has a secret advantage.